by Tiffany Youtchoko | Mar 6, 2023 | Efficiency, Startups
Customer Acquisition Explained Every business needs customers, an important metric entrepreneurs need to understanding is customer acquisition. Customer acquisition, specifically cost per acquisition (CPA), is a crucial marketing KPI that shows the average cost of...
by Tiffany Youtchoko | Feb 20, 2023 | Leadership, Startups
How to Build a Successful Management Team Corporate America is in crisis. A leadership crisis to be exact. It’s the role of executive leaders to provide strategic and operational leadership to the company. They set company goals, develop strategies, and ensure...
by John Shufeldt | Feb 6, 2023 | Efficiency, Growth, Startups
B2B vs B2C in Healthcare Marketing In essence, Business-to-business (B2B) and business-to-consumer (B2C) marketing are aimed at two distinct audiences so it is important to understand B2B vs B2C. B2B marketing describes marketing between businesses. In B2B marketing,...
by John Shufeldt | Jan 23, 2023 | Leadership, Startups
Common Reasons Businesses Fail It’s difficult to run a business and it’s even more difficult to run a business successfully. This fact is borne out by statistics provided by the Small Business Administration (SBA). About a third of small businesses fail in...
by John Shufeldt | Jan 9, 2023 | Efficiency, Growth, Startups
Importance of Business Analytics The story of business analytics begins with data. Lots of data. The volume of data is growing exponentially. It is estimated that the world creates about 2.5 quintillion bytes of data every day – that’s 2.5 followed by 18 zeros!...
by John Shufeldt | Dec 26, 2022 | Leadership, Startups
Employee Relations 101 Employee relations (the relationship between employers and employees) can make or break a workplace. Employee relations has to do with the contractual agreement between employer and employee, but it touches upon the emotional relationship...