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Customer Acquisition Explained

Customer Acquisition Explained

Customer Acquisition Explained Every business needs customers, an important metric entrepreneurs need to understanding is customer acquisition. Customer acquisition, specifically cost per acquisition (CPA), is a crucial marketing KPI that shows the average cost of...
B2B vs B2C in Healthcare Marketing

B2B vs B2C in Healthcare Marketing

B2B vs B2C in Healthcare Marketing In essence, Business-to-business (B2B) and business-to-consumer (B2C) marketing are aimed at two distinct audiences so it is important to understand B2B vs B2C. B2B marketing describes marketing between businesses. In B2B marketing,...
Common Reasons Businesses Fail

Common Reasons Businesses Fail

Common Reasons Businesses Fail It’s difficult to run a business and it’s even more difficult to run a business successfully. This fact is borne out by statistics provided by the Small Business Administration (SBA). About a third of small businesses fail in...
Employee Relations 101

Employee Relations 101

Employee Relations 101 Employee relations (the relationship between employers and employees) can make or break a workplace. Employee relations has to do with the contractual agreement between employer and employee, but it touches upon the emotional relationship...