by John Shufeldt | Jun 12, 2023 | Growth, Startups
Why is Social Media Presence Important for Business Whether you run a small local business or a big national company, your business needs a social media presence. These days, it’s crucial to the marketing of any business or organization. A solid social media...
by John Shufeldt | May 1, 2023 | Efficiency, Growth, Startups
What is Churn Rate? Churn rate is an important business metric that has to do with the number of customers or employees who leave a company during a given period. The term can also refer to the amount of revenue lost as a result of the loss of customers or employees....
by John Shufeldt | Feb 6, 2023 | Efficiency, Growth, Startups
B2B vs B2C in Healthcare Marketing In essence, Business-to-business (B2B) and business-to-consumer (B2C) marketing are aimed at two distinct audiences so it is important to understand B2B vs B2C. B2B marketing describes marketing between businesses. In B2B marketing,...
by John Shufeldt | Jan 9, 2023 | Efficiency, Growth, Startups
Importance of Business Analytics The story of business analytics begins with data. Lots of data. The volume of data is growing exponentially. It is estimated that the world creates about 2.5 quintillion bytes of data every day – that’s 2.5 followed by 18 zeros!...
by John Shufeldt | Sep 19, 2022 | Efficiency, Growth, Startups
Customer Service Strategy We all know that stellar customer experience is the key differentiator for companies. In 2018, PWC research showed that customers are willing to pay a 16% price premium for better customer experiences. The secret to stellar customer...
by John Shufeldt | Mar 7, 2022 | Growth, Leadership, Startups
How to Overcome Business Failure The fear of business failure keeps most people from following their dreams. Yet, if we could only accept that failure is an inevitable part of the road to success, more of us might be more willing to attempt a business venture. Disney...