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What is Churn Rate?

What is Churn Rate?

What is Churn Rate? Churn rate is an important business metric that has to do with the number of customers or employees who leave a company during a given period. The term can also refer to the amount of revenue lost as a result of the loss of customers or employees....
B2B vs B2C in Healthcare Marketing

B2B vs B2C in Healthcare Marketing

B2B vs B2C in Healthcare Marketing In essence, Business-to-business (B2B) and business-to-consumer (B2C) marketing are aimed at two distinct audiences so it is important to understand B2B vs B2C. B2B marketing describes marketing between businesses. In B2B marketing,...
Customer Service Strategy

Customer Service Strategy

Customer Service Strategy We all know that stellar customer experience is the key differentiator for companies. In 2018, PWC research showed that customers are willing to pay a 16% price premium for better customer experiences. The secret to stellar customer...
How to Overcome Business Failure

How to Overcome Business Failure

How to Overcome Business Failure The fear of business failure keeps most people from following their dreams. Yet, if we could only accept that failure is an inevitable part of the road to success, more of us might be more willing to attempt a business venture. Disney...